Savvy Surveys: Strategies for Driving Insights

Overview

Surveys play a critical role in capturing patterns to facilitate innovation. This function is understood simply by the large number of organizations and entities that distribute surveys. While disseminating a survey is relatively easy because of the availability of various tools, disseminating a “savvy” survey that provides insights for continuous improvement that can also provide evidence of impact is much more challenging. To increase the likelihood of obtaining meaningful and actionable data, surveys should address articulated questions, reach the right individuals, and be easy for respondents to complete.

Providing insights into accomplishing these goals, we are pleased to have Rachael Bower, Director of Internet Scout Research Group and Principal Investigator of ATE Central, a National Science Foundation Advanced Technological Education project as a guest presenter in our next coffee break webinar. In Savvy Surveys: Strategies for Driving Insights, we will discuss our lessons learned in designing and disseminating the ATE Central annual survey to nearly 8,000 individuals over the last seven years. Specifically, the webinar seeks to share:

  • Techniques for developing strong questions and implementing a logical organization of these questions;
  • Insights on getting the right people to respond; and
  • Practical considerations of disseminating surveys.

Transcript